Snell Motor Companies is comprised of Land Rover Austin, Land Rover Dallas, Land Rover Frisco, Jaguar Austin, Jaguar Dallas, Jaguar Frisco, Riverside Ford of Tulsa and Snell Collision. Family owned and operated, the Snell family began serving the Dallas community in 1973. They were awarded one of the first Land Rover franchises in the country as well as one of the first to build the free-standing Land Rover Centre concept. They continue to be one of the largest Range Rover, Defender, Discovery dealerships in North America. Between Land Rover Austin, Land Rover Dallas, and Land Rover Frisco, they have earned more than 15 Pinnacle Awards for outstanding performance in customer service, sales, and business excellence.

Welcome to Land Rover Frisco, proudly serving the Frisco, McKinney, Prosper, Lewisville, Plano, Dallas Forth Worth, Collin, and Denton County, Texas. Our highly qualified team is focused on providing exceptional customer service in a timely manner with standard offerings including complimentary car washes, loaner vehicles, roadside assistance, and extended Saturday service hours. Our Mission and Vision Statements listed below are the guiding principles of how we measure our success.

Mission Statement:

Consistently exceeding expectations through empowered team members committed to building meaningful relationships that enhance the guest experience. Our intent is to earn your trust and we consider it a privilege to be the provider of your automotive needs.

Vision Statement:

Snell Motor Companies is committed to building a high performing dealership family devoted to creating a culture that is guest centered while furthering the knowledge and careers of our team members through the following core values: Honesty, Integrity, Respect, Trust, Commitment, and Passion.

Owning a Range Rover, Defender, Discovery is unlike owning any other vehicle on the planet. Engineered with a rich heritage of off-road excellence as well as on-road performance, these exceptionally well-traveled machines invite you to escape and unearth new experiences. Our dedicated sales staff is here to answer any and all questions to help you find the vehicle that best fits your needs.

After you’ve left our showroom and driven your new car home, our longstanding relationship has only just begun. Over the adventures that you and your Range Rover, Defender, Discovery share, our factory trained Range Rover, Defender, Discovery service advisors and technicians are available for routine and performance maintenance. Moreover, our comprehensive auto parts department provides Genuine Range Rover, Defender, Discovery parts, accessories, KIT and custom wheels. We look forward to being the first and only choice for your Land Rover needs!


Land Rover Frisco is located at: 5935 Preston Road • Frisco, TX 75034
Land Rover Frisco 33.124652, -96.806505.