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Land Rover Frisco · Pricing Data
2026 Model YearReal base MSRP, what a typically-equipped example actually costs, and what national transaction data says about how close Range Rover buyers pay to sticker price.
View Current Inventory Get a Real QuoteThe Short Version
Base MSRP across the Range Rover family runs from $49,900 (Evoque) to $219,500 (Range Rover SV). Range Rover and Range Rover Sport both trade close to sticker price nationally—third-party transaction data shows buyers paying roughly at or just above MSRP on the base trim, not meaningfully below it. There's no publicly published DFW-specific average transaction price for this segment, so the numbers below combine real base MSRP with national transaction-price context; for an actual local number on the trim you want, request a quote directly. Treat everything on this page as a starting reference point for your research, not a substitute for pricing out your specific configuration.
| Model | Entry Trim | Base MSRP | Top Trim | Top MSRP |
|---|---|---|---|---|
| Range Rover | SE | $113,300 | SV | $219,500 |
| Range Rover Sport | SE | $83,700 | SV Carbon | $169,500 |
| Range Rover Velar | S | $61,600 | Autobiography | — |
| Range Rover Evoque | S | $49,900 | Dynamic SE | $55,100 |
MSRP figures exclude destination charge. Velar Autobiography top-trim MSRP is not independently confirmed as of this writing; contact our team for a current figure. Figures subject to change by model year and should be confirmed at time of purchase.
The nearly $170,000 spread between the least expensive Evoque and the most expensive Range Rover SV reflects real differences in size, engineering, and market position—not just badge inflation. The Evoque and Velar sit in a higher-volume, more price-sensitive segment where Land Rover competes directly against other compact and mid-size luxury SUVs, which is a large part of why they see more frequent incentives. The full-size Range Rover and Range Rover Sport compete in a smaller, less price-elastic segment with fewer direct alternatives, which supports pricing closer to MSRP.
What the entry trim costs vs. a realistically-optioned example, using real published configurations.
The step from a base Range Rover SE to a realistically-equipped one (plug-in hybrid powertrain plus the Comfort Package) runs about $14,700—far less than the roughly $46,000 jump to a base Autobiography. See exactly what that Autobiography premium buys in our SE vs. Autobiography comparison before deciding which way to allocate your budget.
Third-party pricing trackers that follow actual sales (not just published MSRP) show Range Rover buyers paying close to sticker price rather than negotiating meaningfully below it—consistent with how allocation-constrained luxury SUVs from Land Rover typically behave.
Range Rover & Sport: Limited Incentives
The flagship models currently carry limited manufacturer incentives, consistent with an allocation-constrained segment with fewer direct competitors.
Velar & Evoque: More Frequent Promotions
As one recent example, a 36-month lease on a Velar P250 S was advertised at $649/month with $6,995 due at signing. Offers like this change monthly—treat any specific rate as a snapshot, not a standing number.
Every figure above is base or as-configured MSRP, which is only part of what shows up on a final purchase agreement.
| Cost Component | Typical Amount |
|---|---|
| Destination charge | $1,850–$2,450, varies by model |
| Texas state & local sales tax | Applied to full purchase price, no luxury exemption |
| Title & registration | Varies by county |
Add these on top of the MSRP figures above and the out-the-door number will run meaningfully higher. None of this is unique to Range Rover or to Land Rover Frisco; it's standard across new-vehicle purchases in Texas, but it's worth budgeting for rather than being surprised by at signing.
Base MSRP and national transaction trends are useful for setting expectations, but they're not a substitute for a real quote on your specific configuration. The most reliable way to get one is in person—schedule a VIP test drive and ask your advisor to price out the exact trim you're considering. Before you commit to a trim based on published pricing alone:
None of this is unique to shopping for a Range Rover, but it matters more here than on a mainstream vehicle simply because the dollar amounts involved make each of these factors larger in absolute terms. A 2% difference in effective price on an $84,000 Range Rover Sport is a meaningfully bigger number than the same percentage on a $30,000 vehicle.
Unlike national MSRP and broad transaction-price trackers, no public data source breaks out average Range Rover transaction prices specifically for the Dallas–Fort Worth market. Regional pricing depends on allocation, current local incentives, and inventory on the ground at any given time—none of which show up in a national average. The most accurate number for your specific trim and configuration is a direct quote rather than an estimate. Our full lineup guide is a good starting point if you're still narrowing down which model and trim to price out.
MSRP and national averages only get you so far. See what your specific trim is actually priced at right now.
Schedule Your VIP Test DriveNational transaction data suggests most buyers pay close to, or occasionally slightly above, MSRP on the Range Rover and Range Rover Sport. This segment generally carries less negotiation room than higher-volume mainstream SUVs.
No. National pricing trackers publish broad transaction averages, but no source breaks these out by metro area for this segment. A direct quote from your local dealer is the most accurate way to get a real number for DFW.
A base SE starts at $113,300. Adding the plug-in hybrid powertrain and the Comfort Package brings a realistic configuration to roughly $128,000—about $14,700 more than base, and still well under a base Autobiography.
The Range Rover Sport, spanning roughly $83,700 for the SE to as much as $169,500 for the range-topping SV Carbon—a wider spread than any other model in the lineup.
No. Destination charges are added on top of MSRP and typically run $1,850 to $2,450 depending on the model. Texas sales tax, title, and registration fees are added on top of that.
No. The flagship Range Rover and Range Rover Sport typically see limited incentives, while the Velar and Evoque see more frequent lease and finance promotions. Current offers change monthly, so confirm what's active before assuming a specific rate applies.
They compete in a larger, more price-sensitive segment against a wider set of direct alternatives, which typically means more promotional activity. The full-size Range Rover and Range Rover Sport sit in a smaller, less price-elastic segment with fewer direct competitors, which supports pricing closer to MSRP.