Hours:
Open Today Sales: 8:30 AM-6 PMOpen Today Service: 8:30 AM-3:30 PMOpen Today Parts: 8:30 AM-3:30 PM
Location
Land Rover Frisco · Why Buy Here
The full Range Rover lineup, real financing and trade-in tools, and service and parts support that continues long after you drive off the lot—all in one DFW location.
View Current InventoryThe Short Version
Buying a Range Rover is a long-term relationship with a dealership, not a single transaction—service appointments, parts orders, and warranty work all come back to wherever you bought the vehicle. Land Rover Frisco carries the full model lineup, offers real online financing and trade-in tools before you ever visit, and runs a dedicated service and parts operation for ongoing ownership. If you're comparing dealerships across DFW, those three things matter more over five years of ownership than a single day's negotiation.
Full Model Lineup
Range Rover, Range Rover Sport, Velar, and Evoque, plus Defender and Discovery—one place to cross-shop across the entire Land Rover range rather than driving to multiple stores.
View Inventory →Financing & Trade-In Tools
Apply for financing and run a trade-in valuation online before you ever step onto the lot, so you arrive with real numbers instead of starting from zero.
Apply for Financing →Dedicated Service & Parts
A service center and parts department built specifically around Land Rover vehicles, for warranty work, maintenance, and repairs down the road.
Schedule Service →Deciding between a Range Rover Sport and a Velar, or between the flagship and the Defender, is easier when you can drive both the same afternoon rather than scheduling separate visits across DFW—one advisor who can speak to how the models differ, rather than piecing together impressions from multiple sales teams with different incentives to steer you toward what they happen to have in stock.
Neither of these shows up on a window sticker, but both affect the actual experience of owning the vehicle far more than the sale price does.
Financing That Starts Before You Arrive
Our online application lets you get pre-qualified on your own schedule, and the trade-in tool gives you a starting number without driving your vehicle in first. That doesn't replace a final in-person appraisal, but it means you're not starting the financing conversation from zero when you do visit—whether you're planning to finance, lease, or pay cash.
Why Dealership Service Matters More Here
A Range Rover's air suspension, terrain response systems, and plug-in hybrid powertrains are more complex to diagnose than a typical SUV's. Independent shops handle routine maintenance, but manufacturer software updates, warranty claims, and system-specific diagnostics generally need an authorized Land Rover service department—support that's already in place on day one if you buy from a dealership that runs its own.
Land Rover's factory-backed Approved CPO program covers eligible vehicles as outlined above, with coverage beginning once the original new-vehicle warranty expires so you're never left unprotected between the two. It's worth comparing CPO pricing directly against a new SE before deciding—on some model years, the gap is smaller than buyers expect once you factor in what CPO coverage includes, especially once a strong trade-in is factored into either scenario. Our certified pre-owned inventory and new inventory both come from the same dealership, so comparing the two doesn't mean starting over somewhere else—the same advisor can walk you through both in one conversation.
Every Land Rover dealership sells the same manufacturer warranty and the same CPO program terms—those don't change store to store. What does vary, and what's worth asking about directly at any dealership you're considering, is inventory depth (can you actually see and drive the trim you want, or are you waiting on a transfer), whether financing and trade-in numbers are transparent before you commit to a visit, and how the service department handles scheduling once you actually own the vehicle. Those three things affect your experience far more over five years of ownership than which showroom has nicer furniture. Before you decide, it's worth pricing out what you're actually comparing against:
DFW Price Benchmark
Real base MSRP and typically-equipped pricing across the lineup.
See the numbers →SE vs. Autobiography
If you've narrowed to the flagship, exactly what the trim gap buys.
Compare trims →Walking into any dealership—ours or otherwise—with that context tends to produce a better outcome than shopping on sticker price alone. The best way to judge inventory, financing transparency, and service firsthand is to schedule a VIP test drive and see how those questions actually get answered in person.
Frisco's location in the DFW metroplex means service appointments, parts orders, and warranty visits don't require a drive to Dallas or Fort Worth proper—a real convenience over the life of ownership that's easy to overlook during the buying decision itself. For families and professionals across Frisco, Plano, and McKinney, that ongoing proximity is often a bigger factor in long-term satisfaction than the initial purchase price.
This matters even if you're not comparison shopping locally. Buyers occasionally purchase from a dealership outside their immediate area chasing a marginally better sticker price, then find themselves driving well past DFW for every subsequent service visit. Factoring in a full ownership cycle—not just the purchase day—usually favors buying from wherever you'll actually be bringing the vehicle back for maintenance.
The best way to evaluate a dealership is in person—how you're treated, how your questions get answered, and whether the vehicle you actually want is on the lot.
Schedule Your VIP Test DriveYes—Range Rover, Range Rover Sport, Velar, and Evoque, along with Defender and Discovery, are all available to view and cross-shop in one location.
Yes, our online financing application lets you get real numbers before you ever step onto the lot, and our trade-in valuation tool works the same way.
Ongoing service, warranty work, and parts orders all come back to the dealership you bought from. A DFW location means those visits don't require a long drive, which matters more over years of ownership than it does on the day you buy.
It depends on the model year and configuration. CPO vehicles offer a lower entry price with factory-backed inspection and extended coverage, but the gap versus a new SE is sometimes smaller than expected once financing and coverage are factored in—worth comparing both before deciding.
Eligible vehicles must be under five years old with fewer than 60,000 miles and pass a 165-point inspection. Certified vehicles carry a Land Rover Approved Certified Limited Warranty covering one year with unlimited mileage or two years and up to 100,000 miles, whichever comes first, plus roadside assistance.
Routine maintenance can be done elsewhere, but manufacturer software updates, warranty claims, and diagnostics tied to the vehicle's air suspension and other proprietary systems generally need an authorized Land Rover service department.
Not for the trade-in appraisal itself—any dealership can appraise your vehicle regardless of where you bought it. What does matter is service history: a Range Rover serviced consistently at an authorized dealership generally has better-documented maintenance records, which can support a stronger trade-in value.